full-service wedding planning in Alberta, shaped with heart and magic.

A process that goes beyond planning to understand your love story. Let's translate your daydreams into something intentional, cohesive and deeply meaningful to turn what you envision into what you experience.

Welcome-

where imagination meets experience

hello! i'm nicole

 & understanding you

I'm Nicole, owner of Daydream Event Co. I am a fashion marketer, turned teacher, turned wedding planner with an expert balance of creativity, organization and passion for love stories like yours!

I work with couples who want more than a beautifully planned wedding. I bridge the gap between what you envision for your day and what you experience. My collaborative and expert driven process feels manageable and weaves together your ideas, priorities and stories into memories that you'll carry far beyond your big day. 

expert in

imagination, innovation

understanding you

expert in imagination,

innovation &

Ready to turn your daydreams into a reality?

Together, we will simplify what feels complicated and stitch together a celebration from feelings you've imagined for years. 

inquire here
Where imagination meets experience
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Where imagination meets experience
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Where imagination meets experience
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Where imagination meets experience
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Where imagination meets experience
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Where imagination meets experience
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Where imagination meets experience
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Where imagination meets experience
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story sessions 

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the daydream experience

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Design & Direction

Gentle guidance and expert perspective to help shape, refine and strengthen your plans before your dream day arrives.

A full-service experience designed to carry you from vision to celebration.

Your daydreams, our designs. Every design detail to tell your story, plus on-site coordination.

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Wedding day direction

Timeline creation, vendor communication, your wedding day executed seamlessly. 

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Daydream details

Specialty add-ons to tackle the tough parts of your to-do list.

Having Nicole as my wedding planner was an absolute DREAM. She made me excited about the little details that once felt overwhelming or that I initially thought I didn’t care about. I didn’t really know what I wanted at first, but she helped me discover my vision piece by piece, making the process not only stress-free but genuinely fun. When I had a specific vision, she made it happen perfectly and for the things I wasn’t sure about and asked her to take the lead on, she created something even more beautiful than I could have pictured. 

love letters

jessica & connor

01 |

the daydream experience

The Daydream Experience is for couples who want to feel supported from the very beginning - not just in the big decisions, but in every thoughtful detail along the way. This service is designed to hold your entire wedding experience with care, clarity and intention - transforming early ideas into something beautifully cohesive and deeply personal.

From shaping your vision to managing logistics, vendors, design and flow we’re there to guide, organize and bring ease to every step. So instead of feeling overwhelmed you feel held. Instead of guessing you feel guided. And instead of managing it all you get to be fully present for the moments that matter most.


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design & direction

Design & Direction is for couples who already have a spark of an idea, but want a creative partner to help it grow into something cohesive, meaningful and truly felt.

This service blends thoughtful design with steady, behind-the-scenes support - shaping your vision, refining the details and guiding everything into place with care. From custom elements to décor sourcing to the flow of the day itself, we step in where you need us most, so you can stay present, relaxed and fully immersed in the moments that matter.

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wedding day direction

Wedding Day Direction is for couples who have thoughtfully planned their wedding, but don’t want to be the ones holding it all together on the day itself. This service is about presence - yours, your family’s and your friends’.

We step in to carry the timeline, manage the moving pieces and gently guide the day as it comes together so you can release the details and simply be in it. From the first arrival to the final send-off - we’re there quietly orchestrating, solving and smoothing so the day feels calm, cared for and exactly as you imagined.


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Daydream details

Daydream Details is for couples who want a little extra magic woven into their day - the custom touches, the thoughtful details, the things that make it feel unmistakably personal, but don’t have the time or energy to bring them to life themselves.

This offering is all about the beautiful in-betweens - one-off projects, creative add-ons and bespoke elements that deserve care and intention. Whether it’s a standalone request or layered onto an existing service, these details are imagined, created and styled by us so they arrive seamlessly into your day - effortless, meaningful and completely your own.


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story sessions

Story Sessions are designed for couples who need a little clarity, guidance or reassurance along the way. These sessions can be booked at any point in your planning journey and are tailored entirely to what you need in the moment - whether that’s refining the flow of your day, talking through design ideas, sourcing vendors or getting a professional perspective on the pieces you’re feeling unsure about.

Think of it as a thoughtful check-in with an expert who understands the ins and outs of weddings and is there to help you move forward with confidence. No long-term commitment required - just steady guidance when you need it most.


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